Acronyms add to the complexity of your expertise so keep it simple and cut them out.

The last 3 Founders I have said "PIM" to have asked me WTF it means.

The people who matter don't know what we're talking about. You are more than likely part of this problem.

If the Founders don't know what we're talking about.

What about their management team?

And the rest of their employees?

I'm making a conscious effort to keep it simple.

Start by cutting out the acronyms and making ecommerce more accessible.

Complexity is the enemy.